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Insights

Notes on building and running software.

Practical thinking from the ENTech editorial team on the decisions behind software and operations work.

Product Strategy

When It Makes Sense to Build Custom Software Instead of Buying It

Off-the-shelf software is the right call more often than not — until it isn't. Here's how to tell which side of that line your business is on.

6 min readJune 10, 2026

Software Engineering

What Good Technical Discovery Actually Looks Like

The discovery phase is where most software projects are quietly won or lost, long before a single screen is designed.

5 min readMay 22, 2026

Scaling a SaaS Product Past the First 100 Customers

The architecture decisions that work fine for ten customers often become the biggest blockers once real growth starts.

7 min readApril 15, 2026

Business Operations

The Real Cost of Manual Operational Workflows

Manual processes rarely show up as a single line item, which is exactly why they're so easy to underestimate.

5 min readMarch 3, 2026